Netflix
Collaborative UX research and design solutions for Netflix.
Netflix is one of the most popular video on demand platform. We conducted a competitor analysis and compared it with two other leading platforms, Amazon Prime Videos and Disney Plus. Based on the study we identified key areas where Netflix needs improvement:
1
Ratings & Reviews (Netflix currently doesn’t have it within the platform)
2
Know more about the cast (Netflix currently doesn’t have it within the platform)
3
Disliking a content (Personalisation is an existing feature, but it needs improvement)
The Process
Explore
Competitor analysis: Netflix, Amazon Prime Videos and Disney Plus
Interviews (Interviewed 8 participants)
Define
Created user personas and identified pain points
Ideate
Brainstorming
Made journey maps and task flows for the three features
Created wire flows
Prototype
Low-fidelity wireframes with three new features
Test
Usability test of the low-fidelity wireframes.
Currently we are
iterating the wireframes based on the results (Ongoing project)
User Pain Points
1
Majority of the users have to leave Netflix or use another device to check user ratings and reviews
2
Most users find it annoying when the content they dislike shows up on their screen
3
Users have to leave Netflix or use another device to check additional cast information
4
Majority of users don't understand the functionality of the thumbs up / thumbs down feature
Journey Maps
Wireflows
Ratings & Reviews
Disliking a content
Know more about the cast
Low-fidelity Wireframes
Mockups
