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Netflix

Collaborative UX research and design solutions for Netflix.

Netflix is one of the most popular video on demand platform. We conducted a competitor analysis and compared it with two other leading platforms, Amazon Prime Videos and Disney Plus. Based on the study we identified key areas where Netflix needs improvement:

1

Ratings & Reviews (Netflix currently doesn’t have it within the platform)

2

Know more about the cast (Netflix currently doesn’t have it within the platform)

3

Disliking a content (Personalisation is an existing feature, but it needs improvement)

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The Process
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Explore

Competitor analysis: Netflix, Amazon Prime Videos and Disney Plus 

Interviews (Interviewed 8 participants)

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Define

Created user personas and identified pain points

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Ideate

Brainstorming 

Made journey maps and task flows for the three features

Created wire flows

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Prototype

Low-fidelity wireframes with three new features

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Test

Usability test of the low-fidelity wireframes.

 

Currently we are 

iterating the wireframes based on the results (Ongoing project)

User Pain Points

1

​Majority of the users have to leave Netflix or use another device to check user ratings and reviews

2

Most users find it annoying when the content they dislike shows up on their screen

3

Users have to leave Netflix or use another device to check additional cast information 

4

Majority of users don't understand the functionality of the thumbs up / thumbs down feature

Journey Maps
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Wireflows

Ratings & Reviews

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Disliking a content 

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Know more about the cast

Low-fidelity Wireframes
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Mockups
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