Group Order Feature
- PartyBowl
PartyBowl is an API that could be integrated as a feature with all food delivery platforms to help make the group order process easy and hassle-free.
PartyBowl is a feature for Skip The Dishes, a food delivery platform to help make the group order process easy and hassle-free.
The Problem
Our research showed that the number of small gatherings at home and online food orders increased substantially amid the pandemic. And people in a group that decides to order food online, need a way to place the order and split the bill efficiently because passing the mobile device around is unhygienic and splitting bills and settling paybacks for a large order is tedious.
Role: UX Designer
Team: A team of 4 UX Designers
Timeline: 8 weeks
The Solution
The video demonstration below gives an understanding of how our product functions. Hit play to watch the video demo!
PartyBowl Demo
Features in PartyBowl
Host can pay for the entire order
Split the bill and pay for your own share
Set timer and spending limits
Add individual food items from respective devices.
Send reminders and give extra time to add orders.
The Process
Empathize
01
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Conducted Interviews within the studio
02
Define
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Defined User stories and identified pain points
03
Ideate
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Brainstorming
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Made guest and host user flows
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Created paper wireframes
04
Prototype
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Made Low-fidelity wireframes for the guest's and the host's flow
05
Test
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Conducted Usability testing of the low-fidelity prototypes
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Made High-fidelity prototypes
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Our research indicated that there are two categories of users in a party or a get-together, the guests and the host, and they have different pain points. In cases of unplanned get-togethers, the host can be considered as the person who volunteers to place online food orders on the behalf of the group.
2 Personas
The Host
The Guests
Difficult to keep track of everyone’s preferences
Difficult to stick to a pre-decided budget
Tedious to split the bills
Awkward to ask someone to pay
Uncomfortable to share device password
Host's Pain Points
Doesn’t have the freedom to order what he wants
Uncomfortable to discuss the payment
Tedious to split the bills
Uncomfortable to use someone else’s device
Finds it awkward to ask for the host’s phone
Guests' Pain Points
From our research, we learned that when people in a get-together or a party place online food orders, either the host of the party decides to pay for the entire online order, or sometimes the people in the party decide to split the bill together. In PartyBowl, the host is not necessarily the person hosting the event, but anyone from the group who starts the group order. The guests get to add their items to the group order.
2 Scenarios
Host pays
Group splits the bill
Task Flows
01
Host pays
02
Group splits the bill
For our next step, we made paper wireframes and then transformed our ideas into low-fidelity prototypes and conducted 8 moderated usability testings. We asked the participants to perform various tasks and collected feedbacks from them. Based on this feedback, we assessed our insights and started to notice patterns. This helped us decide what changes needed to be made before we moved to our high-fidelity prototype. The wireflow given below shows the paths a user could take during the usability testings.
8 Usability tests
Deep Dive!
It's On Me!
This section contains wireframes and prototypes for the flow when the host decides to pay. Once the host starts the PartyBowl group order, guests can add their items, and the host finally pays for all the items before placing the order.
Low-fidelity Wireframes
This section contains wireframes and prototypes for the flow when the host decides to pay.
High-fidelity Mockups
01
02
03
04
05
Start group order
Host pays
Set spending limit
Set timer
Share invite link
Menu
Group order status
Send reminder
PartyBowl Locked
Proceed to Pay
06
07
08
09
10
Split The Bill
This section contains wireframes and prototypes for the flow when the group decides to split the bill. Once the host starts the PartyBowl group order, guests can pay for their individual shares before adding them to the group order. Once everybody has paid their share, the host places the order.
Low-fidelity Wireframes
High-fidelity Mockups
Menu
Share invite link
Set timer
Split the Bill
Start group order
05
04
03
02
01
06
07
08
09
10
Individual carts
Individual payments
Individual items added to the group order
Give extra time
Place group order
Because it matters..
These are some of the changes we made to our high-fidelity prototype based on the usability testing feedbacks...
Issue 01
Update 01
Issue 03
Update 03
Issue 02
Update 02
Issue 04
Update 04
Update 01:
Added supporting text to QR code
Update 02:
Added a supporting text and redesigned the timer for consistency.
Update 03:
Removed ‘Lock PartyBowl’ to avoid confusion
Update 04:
Provided context to “It’s on me” and “Split the bill” to make it easy to follow